AdSense makes up a big portion of my monthly income. Obviously, I don’t want to do anything stupid. Otherwise, I could get my account closed.
I know marketers who were earning a lot of money with their accounts. And by making one simple mistake, it was all gone.
That’s painful just to think about. In this article, I want to show you 7 AdSense mistakes that could get your account permanently banned.
Mistake #1: Clicking on Your Own Ads
If you’re a newbie, you might think that clicking on your own ads is a quick way to make easy money.
Well, this is a huge mistake that breaches Google’s TOS. Google has been around for a long time.
They’ve seen it all. They can easily tell the difference between normal and artificial clicks.
And if you get caught doing this, you can kiss your AdSense account goodbye.
I Know What You’re Thinking: “Okay, but what if I click on my Google ads via a proxy server? I should be okay, right?”. Again, no. This isn’t a new idea and Google will catch you.
Profit Hero Founder
Finally, don’t encourage clicks from family members and friends. This is essentially the same thing as clicking on your own ads.
Of all the AdSense mistakes on this page, this one is by far the most common.
Focus on generating clicks naturally with real traffic and stop trying to “game the system”.
Summary: If you click on your own ads, or if you encourage others to click on your ads, you'll likely be banned from AdSense without warning.
Mistake #2: Using a Floating Sidebar
It sucks that this is against Google’s TOS, because it’s a very profitable technique.
Basically, a floating (a.k.a. "sticky) sidebar is a sidebar that remains in place as you scroll down the page.
By keeping the ad within view, it makes the viewer more likely to click on it.
Unfortunately, this is against the rules (I’ve even emailed the AdSense team to confirm this).
As a side note, if you’re in affiliate marketing, this technique is allowed and recommended.
Summary: A floating sidebar is a sidebar that remains in place as a user scrolls down the page. Don’t place your AdSense ads in a floating sidebar.
Mistake #3: Having More Than One AdSense Account
Another mistake people make is trying to open a 2nd AdSense account.
Google only allows one account per person/entity. If you try to be sneaky and open a 2nd account anyway, you’ll likely have all your accounts closed.
Personally, I don’t think it’s worth the risk. If you do open a 2nd account by accident, then contact Google.
Explain what happened before they find out and they may allow you to keep one of your accounts.
Also, if for whatever reason you close your AdSense account, you can’t open another one in the future.
Summary: Having a 2nd AdSense account is against Google’s TOS and could get both of your accounts permanently closed.
Mistake #4: Publishing Your Earnings Information
I’ll be honest: I’m not sure how or why Google enforces this rule. Supposedly, you’re not allowed to publish AdSense screenshots or share your earnings.
There’s a lot of contradicting information out there. For example, some sources say that it’s okay to share everything expect your CTR.
Other sources say that disclosing anything is against the rules. Since the rule isn’t totally clear, keep your sharing to a minimum.
It’s unlikely you’ll get banned for this reason alone, but you never know.
Summary: Google doesn’t like it when you share AdSense screenshots or earnings information. Keep the sharing to a minimum to lower your risk of getting banned.
Mistake #5: Changing The AdSense Code
Don’t make changes to the AdSense code. One example is trying to make the ads open in a new page.
By default, all AdSense ads open in the same page. If you try to change the code so that they open in a new page, you could get banned.
Another example could be changing the ad so that it automatically opens when scrolling on a mobile device. This is clearly a shady tactic that Google has zero tolerance for.
Don’t modify your AdSense code and you shouldn’t have any problems. It’s as simple as that.
Summary: Modifying the AdSense code- such as making the ads open in a new page- is against the rules.
Mistake #6: Distributing Ads Via Email
Another AdSense mistake is distributing ads via email. Google makes it clear on this page that you can’t do this.
And there’s no way that this could ever happen “by accident”. You can’t make the excuse that you “didn’t know” or that it “just appeared in your email newsletter”.
Because the ONLY way to distribute AdSense ads via email is to INTENTIONALLY modify the code. You’d get your account banned very quickly if you tried this.
Summary: Distributing ads via email is a clear violation of the AdSense TOS. Besides, it’s impossible to do without advanced code manipulation.
Mistake #7: Showing Ads on Inappropriate Sites
You’re not allowed to show ads on sites that promote adult content, violence, or racism.
This includes sites about tobacco, firearms, alcohol, gambling, and porn.
Back in 2011, I had a poker site called DailyPokerTips.com (I played a lot of online poker back then).
Anyways, a few days after putting AdSense ads on that site, I received a warning from Google.
I quickly took the ads down and fortunately, didn’t have my account banned.
I was very lucky I think. In my opinion, if I were to do this today, there’s a good chance I’d get banned.
Summary: Don’t show ads on sites that promote porn, gambling, alcohol, firearms, violence, racism, or other types of adult content.
The Bottom Line
This article is primarily aimed at newbies, although I think experienced marketers will find it useful as well.
If there’s something I missed, I’d be happy to hear about it. For more information on making money with AdSense, click here.
Thanks for reading!