If you’re like many site owners, you probably find it tough to increase your AdSense earnings. Personally, I struggled with this for many years.
Back in 2009, my RPM was very low (about $0.50). Today, and after many hours of experimenting, I have an RPM of about $5-$7.
This means I earn $5-$7 per 1,000 visitors. Not bad, right? In this article, I want to teach you 3 ways to instantly increase your AdSense earnings.
Tip #1: Place an Ad After The 1st Paragraph
Don’t be fooled- this tip is incredibly powerful. Placing an ad after the 1st paragraph is by far my best-performing ad position.
I recommend a 300 x 250 ad unit since it’s suitable for both mobile and desktop visitors. If you’re using WordPress, then I recommend the AdInserter plugin for this.
It’s 100% free and gives you full control over the placement of your AdSense ads.
Make sure that you center-align the ad to make the placement look cleaner. I’m confident that you’ll see better results after applying this tip.
Summary: Place a center-aligned 300 x 250 ad unit after the 1st paragraph to instantly increase your AdSense earnings.
Tip #2: Use Text and Display Ads
A big mistake I see people making is not using both text and display ads.
For whatever reason, they only pick text ads or only pick display ads. As a rule, I always display both. You’ll make more money this way.
There's a misconception that display ads work better than text ads. However, If you block an ad type- either text or display- you'll lose money.
Summary: Always use text and display ads to maximize your AdSense revenue.
Tip #3: Place 2-3 Ads Within The Content
By placing ads within your content, you'll get a higher CTR, which should increase your earnings. I like to place ads in 3 different locations:
- Location #1: After 1st Paragraph
- Location #2: Middle of Article
- Location #3: After Last Paragraph
The size and alignment of your ads is very important. I recommend 300 x 250 ad units that are center-aligned. This makes for cleaner ads on mobile and desktop devices.
Important Tip: 2-3 ad placements can feel overwhelming in a post that's only 300-500 words long. For this reason, if you're going to place multiple ads within a post, your articles should be a minimum of 700 words long.
Profit Hero Founder
What about your sidebar? Should you place ads here? Personally, I'm not a huge fan of sidebar ads. And here's why: sidebar ads SUCK on mobile devices.
On a smartphone or tablet, sidebar ads are typically located at the bottom of the page. It's rare for a mobile visitor to click a sidebar ad.
Even on desktop devices, in-content ads perform better than sidebar ads.
Since Google ads take up space and slow down your site, you should remove any that aren't contributing much to your bottom line.
For me, this is a clear indication that Google sidebar ads aren't worth it.
Summary: You can increase your CTR by placing 2-3 ad units within your post.
The Importance of A/B Testing
What's the best way to know if an ad unit is going to perform well? By testing it. That's the only way to know for sure. Always A/B test your ads against each other.
What is A/B testing? It's simply the act of comparing two things together (in this case, ads). The one that gives you the better result, wins!
You can A/B test different elements of your ad, including:
You can also test responsive ads against ads that aren't responsive. The more you test, the more likely you are to find a clear winner.
Personal Experience: I once increased my earnings for a specific ad unit by 300% ($10/day to $30/day) after discovering that I wasn't displaying both display and text ads!
Profit Hero Founder
There are endless ad variations you can use. However, you'll never know which ones are most profitable until you test them.
If you take nothing else away from this article, remember that.
Note, the tool Ezoic can make the A/B testing easier. It uses special algorithms to find the most profitable ad placements on your site. The downside? It isn't free.
Summary: Always A/B test (a.k.a. "split test") your Google ad placements against each other. Eventually, you'll find a clear winner.
The Bottom Line
I hope you experience positive results with these strategies. They've worked for me, and I'm sure they'll work for you too.
Don't forget to use display and text ads. That's a common mistake that only takes a few seconds to fix.
Finally, make sure that you're A/B testing your Google ads for maximum results.