Wondering why your site isn’t getting any traffic? Well, you’ve come to the right place!
As you know, traffic is vital to the success of any website. Without it, you're not going to make any money.
Unfortunately, most people fail to generate significant (or any) traffic on their site.
For this reason, I've put together a guide that will show you what you're doing wrong. Let's get started!
Reason #1: Your Website is New
Is your website only a few weeks old? If so, then don't expect many visitors. It takes time for new websites to get indexed in Google.
For instance, my own sites typically gain traction after about 6 months.
Does this mean that all websites are going to take this long to succeed? No, it doesn't. How quickly you rank depends on a variety of factors, including:
- Backlinks: According to a post by Ahrefs, backlinks are the most important Google ranking factor. The more you have, the faster you'll rank.
- Competition: High-competition keywords take a lot of time to rank for. If you want to rank quickly, start focusing on low-competition keywords.
- Content Quality: Ask yourself: are you publishing for people or search engines? If your answer is "search engines", then you're doing it wrong.
The period in which you're not getting any visitors is known as the Google Sandbox. It only affects new sites and, on average, lasts for 3-6 months.
Google does this as a preventative measure against spam. Unfortunately, it also affects site owners who are following the rules.
Summary: Due to the Google Sandbox, it can take 3-6 months to rank in Google. If your site is new, don't stress over not getting any traffic.
Reason #2: You're in a Competitive Niche
The biggest mistake I see among newbies is that they only focus on high-volume keywords.
What's the problem with this strategy? Well, high-volume keywords are typically very competitive. Despite your best efforts, they can take years to rank for.
If you want traffic quickly, it's better to focus on low-competition keywords. Even though they have lower volume, you'll still get better results.
Personal Experience: I've used this exact strategy (focusing on low-competition keywords) to go from 0 to 4,000 visitors/day in just 7 months. I can vouch 100% for its effectiveness.
Profit Hero Founder
A good keyword research tool that I recommend is Long Tail Pro. It gives you a numerical value for each keyword called a KC Score.
The lower the KC score, the easier it is to rank for that keyword. By focusing on low-competition keywords, you'll rank higher/faster.
As your website grows, you can shift to focusing on more competitive keywords. But until then, start small.
Summary: To drive organic traffic more quickly, focus on low-competition keywords. Even though they have lower volume, you'll still get better results.
Reason #3: You Don't Have Enough Quality Backlinks
If your goal is to rank in Google, then you need backlinks. There's simply no way around it.
There are many different ways to build backlinks. As you may know, some methods are riskier than others. My two favorite approaches are:
- Guest Posts
- Blog Comments
If you're a beginner, I recommend staying away from private blog networks (PBNs). While powerful, they can put you at risk for a Google penalty.
Can you succeed without backlinks? I used to believe the answer was "no".
However, after listening to a podcast on Niche Pursuits, my opinion has changed.
Personally, I'd rather be proactive and build links than wait for them to come to me.
It may come with slightly more risk, but the payoff is also way bigger.
Summary: While it's possible to rank in Google without backlinks, you'll experience faster/better results if you build them.
Reason #4: You're Publishing Low-Quality Content
Just because an article is long, doesn't mean that it's good. I've published 700-word articles that outperform 2,000-word articles, simply because they were better.
The key is to focus on value and relevance. Stop trying to please Google and start trying to please your audience. Because they're the ones who really matter.
Personal Experience: I have a 650-word article with ZERO backlinks that gets about 400 visitors/day in Google. The reason? All of the other articles on the topic were poorly written, so I was able to rank #1 relatively quickly.
Profit Hero Founder
The main problem I see is that people simply don't place enough emphasis on quality.
Excuse my French, but you must actually give a s*** about your content.
Here's the way I see it: if you don't care, then why would anyone else?
With that said, your content doesn't need to be perfect. It just needs to be better than what's already published online.
Once you start publishing higher-quality content, you should see a nice boost in traffic.
Summary: Publishing low-quality garbage will hurt your rankings, and ultimately, your traffic. Start focusing on publishing higher-quality articles.
Reason #5: You've Been Penalized
If you've done all the right things and still aren't getting traffic, you may have been penalized by Google.
What for exactly? Google penalizes websites everyday, and for a variety of reasons. The most common reasons include:
- Building Backlinks Too Quickly: If you build backlinks too quickly, it could raise a red flag. Google specifically prohibits link schemes of any kind.
- You've Published Low-Quality Content: Generic, 300-word articles that offer no value are prime targets for the Google Panda update.
- Poor User Experience: Ask yourself: if you were visiting your site, would it be a pleasant experience? If your answer is "no", then it's time to make some changes.
There are two types of penalties: manual and algorithmic. Algorithmic penalties are given by the Google algorithm and not Google employees.
Manual penalties, on the other hand, are given by Google employees.
The best way to determine if you have a manual penalty is to check your Google Search Console:
If you haven't been given a manual penalty, then it will look like the screenshot above.
If you have been given a manual penalty, then you'll see a manual actions report. It will show you a list of issues that have been found on your site.
Once you've fixed these issues, you can submit a reconsideration request, which may restore your rankings.
Summary: If you've done all the right things and still aren't getting any traffic, then it's possible you've been penalized by Google.
The Bottom Line
If your site isn't getting any traffic, it's likely due to one of the reasons mentioned above.
If your site is less than 6 months old, then having little to no traffic is normal.
Now that you understand the possible causes, you'll be in a better position to find a solution. Good luck!